The corporate identity of the Exotarium park in Khanty-Mansiysk includes all of the restaurant essentials: from an advertising image for billboards to a concept of tableware. As a base to the logo there is a pointed shape of a pyramid, recognizable silhouette of the stela. We’ve also developed a signature pattern of silhouettes of animals, because there is a complex of aquariums with exotic animals planned in the park. And lastly, a silhouette of a pyramid is a keyhole that opens the door to a new world of the Exotarium park.