The Museum logo is a bold centerpiece of the entire corporate identity. It has the main advertising and semantic load of the rebrand. The logo is based on a silhouette of the museum facade. In this logo, the Museum of Architecture abbreviation (MUAR) is replaced by MA – Museum of Architecture, because it is more simple, and does not have additional meaning. The logo is versatile and convenient to use on different products. At the same time, we‘ve created navigation options as part of the rebrand of the Museum. Those have later grown into an urban project MosVid.