This is a graphic concept of a large museum project The New Space. The project which includes exhibitions, competitions, seminars and lectures is an attempt to expand the boundaries of the Museum environment and to engage into cultural process of urban space. Created image fully reflects the concept: going beyond the usual boundaries, looking to the future, changing the cultural landscape of the city. Graphics work fine and either as a recognizable logo or as a full-fledged poster. For example, it was used without modification on the cover of a leading architectural magazine TATLIN